These are the first ACL (Applied Color Label) bottles of Mountain Dew, which read: "by Charlie, Jim and Bill." 1955 - Mountain Dew becomes available commercially.1954 - Tri-County Beverage begins carrying the first franchise of Mountain Dew.1949 - Barney Hartman dies, leaving Ally as the sole owner of the Mountain Dew name.NovemThe Hartman brothers file for and receive a copyright on the Mountain Dew name.1946 - Bottles of Mountain Dew are given labels featuring the classic hillbilly design.It is dubbed "Mountain Dew," a term originally used for Tennessee mountain-made moonshine. Early '40s - Brothers Barney and Ally Hartman, who own Hartman Beverage, begin bottling a lithiated-lemon drink to be mixed with hard liquor. It was the only time I tasted Mountain Dew Baja Blast Hot Sauce and actually wanted to take another bite (and add more to my next bite). I'm not sure if this was because the sweetness complemented the extreme saltiness of the cheesy seasoning, or that both products are sort of fated to go together because they're both absurd culinary mashups, or because Mountain Dew and Doritos have been brothers-in-arms since home video game consoles were invented - but whatever the reason, the combo worked. I'm happy to report that the Baja Blast Hot Sauce actually tasted pretty good on the taco, with its syrup-iness somewhat quelled and its spiciness allowed to show through. It was up to the Doritos Locos Taco to make or break Mountain Dew's future as a hot sauce flavor. The sauce was still too sweet for the greasy and savory Chalupa, and the heat wasn't strong enough to cut through the dough's heaviness. I dumped some sauce the Chalupa first, and it was better than the pizza - but not by much. I ordered a Chalupa with chicken and a Nacho Cheese Doritos Locos Taco. (The fast food restaurant, surprisingly, is not actually involved in the promotion or production of the hot sauce). Still, I wanted to give the sauce a fair shake, so I decided to pair it with its most obvious mate: Taco Bell. The sauce was far too sweet for the mild-tasting pizza, and the look was anything but appetizing. Looking back, this wasn't the best choice. I opted for pizza, since I had a frozen Newman's Own White Thin Crust Pizza on hand. We're not talking crazy levels of spice here, but after a few bites, you will feel a burn.įollowing my chip test, I wanted to try the sauce on something more substantial. It instead gives way to a surprising spiciness that hits you in the back of the throat. It really does taste like Mountain Dew, specifically Baja Blast it's somewhat akin to adding soda syrup to a chip. I've never had a hot sauce, or any condiment really, that's as sweet as this. The taste was surprising, and quite unlike anything I'd ever tried before. There's only so much one can learn from looking at and reading about a food, so I knew I had to try the sauce.įirst, I tried it on some tortilla chips. Mountain Dew Baja Blast Hot Sauce: The Taste Test It both looks and sounds like a spicy green salsa.with sweet soda flavoring added. Tomatillo is the first ingredient, and later on in the list - past the sugary flavored syrup and high fructose corn syrup - you'll find green chiles, lime juice and cilantro. Looking over the ingredients, I was frankly surprised at the amount of "real" stuff in there. But upon closer inspection, I noticed quite of bit of biological material in the bottle: loads of seeds, bits of fragmented pepper and possibly even some lime pulp. I initially had a hard time believing that such an unnatural-looking product could actually contain anything natural. The literal first thing I thought upon seeing the hot sauce was this is a color not found in nature: an almost neon-green bluish hue. Clearly, The Dew wants to make experiencing the sauce an event, and the packaging certainly clues you into the fact that you're about to undergo a unique ordeal. It came packaged in a branded wooden crate filled with straw (for some reason) and accompanied by a metal taco holder, dip cup and various stickers. My bottle of Mountain Dew Baja Blast Hot Sauce arrived with a considerable amount of fanfare.
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